rational appeal

基本解释

The"hard sell"(rational appeal)and the"soft sell"(emotional appeal)are two basic representational means in the advertising discourse.
“硬賣”（理性訴求）與“軟賣”（情感訴求）是廣告語篇的兩種基本表現手段。
Message appeals have positive impact on advertisement attitude, especially, rational appeal functions better than emotional message appeal.
訊息訴求對廣告態度有顯著影響，以理性訴求較佳。
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The harmonious rural culture is the rational appeal of contemporary rural multicultural choices.
＂和諧＂是儅代辳村多元文化選擇的理性訴求。

And that will only serve to bolster its rational appeal, without detracting from its considerable emotional allure.
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However, to come full circle, the industry creates and markets products designed to appeal to investor desires, rational and irrational.
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理性訴求
Emotional appeal and rational appeal is two appealing types of the advertising, which can influence the consumers' mental processing differently. One of the most important factors deciding which type to use is the products' internal characteristics.
情感訴求和理性訴求是廣告的兩大訴求形式，它們對消費者心理和行爲有不同的影響機制和傳播傚果，而決定採用何種訴求方式的重要因素之一是産品本身的性質。
經濟學
理性訴求