rhetoric

柯林斯词典

1. N-UNCOUNT If you refer to speech or writing as rhetoric, you disapprove of it because it is intended to convince and impress people but may not be sincere or honest. 虚华词藻[表不满]
The change is largely cosmetic, a matter of acceptable political rhetoric rather than social reality. 这一变化主要是表面文章，不过是受欢迎的政治性虚华词藻而非社会现实。
2. N-UNCOUNT Rhetoric is the skill or art of using language effectively. 修辞艺术[正式]
...the noble institutions of political life, such as political rhetoric, public office, and public service. …政治生活中令人尊崇的机制，诸如政治修辞艺术、政府机构以及公益服务。

He has toned down his rhetoric of late.
This isn't just rhetoric.
That may sound like rhetoric, a wild exaggeration .
Before long , the same political rhetoric was repeated .
Without a coherent set of policies to persuade the electorate , the Republicans have resorted to sloganeering and empty rhetoric.