point of purchase advertising

基本解释

Therefore, from the point of view of psychological: Advertising is a number of internal links to impact consumers' brand attitudes and purchase behavior tendencies.
所以，从广告心理学观点来定义广告就是：广告是以多种内部联系的方式，影响消费者品牌态度和购买行为倾向。
Moreover, Facebook has nowhere near as robust an advertising model as, say, Google, whose search-related ads are served up to users when they are often on the point of making a purchase.
而且，Facebook远远没有达到像Google那样的广告模式那么强劲，Google的搜索相关的广告经常在用户马上要下单时跳出来。
Compared with five years ago, three of five firms had moved to spend more of their advertising budget on such non-media alternatives as trade shows, point-of-purchase displays, and publicity.
同五年前相比，有五分之三的公司开始在广告预算中增加对非媒体手段的投入，如交易展销、买点展示和宣传。

Several years back, PR Guru Richard Edelman started an annual survey called the Trust Barometer and he discovered that in most years, most people are mostly influenced by people like themselves, rather than advertising or point of purchase displays.
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